Flamingo Big Ideas Breakfast: The new language of consumerism. 28th February 2012 talk at Home House in London on the theme, The New Language of Consumerism.
Negativity and pessimism permeate Western markets today: economic crises, broken societies, a lost generation. For the first time in decades people can no longer assume a more affluent, secure future. What are the reasons to be cheerful in such straitened times? How do brands create real meaning and value?
Charles Leadbeater and Flamingo’s Group Strategy Director, Jackie Hughes, to tackle how people, culture and brands respond to a crisis.